But where to start?

How about a name.  Not as easy as it sounds.  Try coming up with a name that’s not too hard to spell, say, or remember.  But most importantly, not already taken! Because we were going to be making a kid’s item, we wanted it to be silly and fun.  But nothing specific, not knowing where we’d end up taking this biz in the long run.  We googled silly words, and asked family, and made lists.  And slept on it over and over and over again. We like things like Hulabaloo or Tiddlywinks.  But they were all taken. So we’d start looking again.

Now, I’m not one to give up, but I’d just about had it.  Until one day when Leslie called and said how about Lee Lee.  You know; Sal-Lee (thats me if I haven’t told you that) and Les-Lee.  Get it?

Yes! Good enough!  Let’s be done with it…. And it kind of had a ring to it.

Street came next – we just thought of words that would sound ok following Lee Lee and we came up with Street (we live down the street from each other).  Maybe it was meant to be because the domain name was available!  So we hopped right on it.  LeeLee Street.  Thats us.