The other important part of creating a listing, in addition to photographs, is the copy. On Etsy, you need to have a title for your item, an item description, and tags for each listing so it can be found in a search. Also you have to write all the shop info and policies, a seller profile, and a shop announcement.  We decided we’d try to be a little creative in our titles and descriptions and use quotes or familiar sayings as well as cute ways the crayons could be used.

Leslie is a little intimidated by writing, as so many people are, so she researches the quotes and ideas, then writes her notes as drafts, and I tweak them into complete sentences and paragraphs.  It works – she’s the idea person and I execute. We finally got it down to a science so we’d only need to change a couple things from listing to listing. Here’s an example:  http://www.etsy.com/listing/103512047/mustaches-but-i-cant-pay-the-rent-but

The hardest part was the seller profile.  The theory is to be personal so the buyer feels a connection, like they know you, and will want to buy from your shop that much more. So we combined parts of Leslie and I and created a fictional spokesperson for the company and named her LeeLee.  She’s a little more lovey and quirky than either of us though. We try to remember to write everything in the first person and sign everything from LeeLee, but as I said, a copywriter I am not …